Prof. dr. Peter Neijens holds a chair in Media and Persuasion in The Amsterdam School of Communication Research ASCoR at the Communication Science Department of the University of Amsterdam. His research interests include persuasive communication, in particular media uses and effects in advertising and public opinion. He has published widely in national and international journals and books.

Peter Neijens is an associate editor of the Journal of Marketing Communications and the Oxford Bibliographies (Communication). He is a member of the editorial board of the Journal of Advertising, the International Journal of Advertising and the Journal of Advertising Research. He served as editor-in-chief of the International Journal of Public Opinion Research (2008-2011). He is a past president of the European Advertising Academy (EAA).

Peter Neijens studied Political Sciences at the University of Amsterdam. After he graduated cum laude, he worked at the Research Methods Department of the Vrije Universiteit in Amsterdam for ten years. In 1993 he was visiting professor at the University of Michigan. He was the first Christian Schubert Professor at the Zeppelin University in Friedrichshafen (2006). Peter Neijens served as scientific director of The Amsterdam School of Communication Research ASCoR from 1998 to 2005 and from 2011 to 2012. He was director of The Graduate School of Communication (University of Amsterdam) from 2009 to 2013, and scientific director of the Netherlands School of Communications Research NESCoR from 2000 to 2005. Neijens served as department chair (ad interim) of the Department of Communication (2014). He was director of the Foundation for Fundamental Research on Commercial Communication SWOCC and deputy director of the Dutch Press Institute.

His research has received several awards, such as the Worcester Prize for the best article in the International Journal of Public Opinion Research (1997), the Top Paper Award of the International Communication Association (2000, 2006, 2010, 2012), the Top Paper Award of the International Conference on Research in Advertising (2003, 2009, 2010), the Best Reviewer Award of the International Journal of Advertising (2009), the Teaching Award of the Student Association Communication Science, and the Dutch EMMA Award for the best research in the field of Media & Advertising (in 1996 and 1999).

Peter Neijens has been awarded the first Netherlands-Flanders Communication Association (NeFCA) Career Award for a lifetime of scholarly achievement in communication science (2013).

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