Peter Neijens is Scientific Director of the Graduate School of Communication and Professor of Persuasive Communication in The Amsterdam School of Communication Research ASCoR at the Communication Science Department of the Universiteit van Amsterdam. His research interests include persuasive communication, media & advertising, and public opinion. He published widely in national and international journals and books.
Peter Neijens was editor-in-chief of the International Journal of Public Opinion Research (2008-2011). He is associate editor of the Journal of Marketing Communications. He is a member of the editorial board of the Journal of Advertising, the International Journal of Advertising, the Journal of Advertising Research, and the Journal of Current Issues and Research in Advertising. He is past president of the European Advertising Academy (EAA).
Peter Neijens studied Political Sciences at the Universiteit van Amsterdam. After he graduated cum laude, he worked at the Research Methods Department of the Vrije Universiteit in Amsterdam for ten years. In 1993 he was visiting professor at the University of Michigan. He was the first Christian Schubert Professor at the Zeppelin University in Friedrichshafen (2006). Peter Neijens served as scientific director of The Amsterdam School of Communication Research ASCoR from 1998 to 2005 and from 2011 to 2012. He was scientific director of The Netherlands School of Communications Research NESCoR from 2000 to 2005. Neijens was director of the Foundation for Fundamental Research on Commercial Communication SWOCC and deputy director of the Dutch Press Institute.
His research has received several awards, such as the Worcester Prize for the best article in the International Journal of Public Opinion Research (1997), the Top Paper Award of the International Communication Association (2000, 2006, 2010, 2012), the Top Paper Award of the International Conference on Research in Advertising (2003, 2009, 2010), the Best Reviewer Award of the International Journal of Advertising (2009), the Teaching Award of the Student Association Communication Science, and the Dutch EMMA Award for the best research in the field of Media & Advertising (in 1996 and 1999).
Peter Neijens has been awarded the first NeFCA Career Award for a lifetime of scholarly achievement in communication science. He received the award during the Etmaal conference 2013. http://ascor.uva.nl/news/content/2013/02/peter-neijens-wins-first-nefca-senior-career-award.html