Prof. dr. Peter Neijens is Honorary Fellow and Emeritus Professor of Media and Persuasion in The Amsterdam School of Communication Research ASCoR at the Communication Science Department of the University of Amsterdam. His research interests include persuasive communication, in particular media uses and effects in advertising and public opinion. He has published extensively in national and international journals and books, and supervised a great number of PhD candidates.

Peter Neijens is a member of the editorial board of Journalism & Mass Communication Quarterly, Annals of the International Communication Association, the International Journal of Advertising, and the Journal of Interactive Advertising. He served as editor-in-chief of the International Journal of Public Opinion Research (2008-2011), as an associate editor of the Oxford Bibliographies (Communication), as an associate editor of the Journal of Marketing Communications, and as editorial board member of the Journal of Advertising and the Journal of Advertising Research. He is a past president of the European Advertising Academy.

Peter Neijens studied Political and Social Sciences at the University of Amsterdam. After he graduated cum laude, he worked at the Research Methods Department of the Vrije Universiteit in Amsterdam for ten years. Peter Neijens served as scientific director of The Amsterdam School of Communication Research ASCoR from 1998 to 2005 and from 2011 to 2012. He was director of The Graduate School of Communication (University of Amsterdam) from 2009 to 2013, and scientific director of the Netherlands School of Communications Research NESCoR from 2000 to 2005. Neijens served as department chair (ad interim) of the Department of Communication (2014). He was director of the Foundation for Fundamental Research on Commercial Communication SWOCC and deputy director of the Dutch Press Institute. He was a visiting professor at universities abroad including the University of Michigan.


In 2013 Peter Neijens was awarded the first Netherlands-Flanders Communication Association (NeFCA) Career Award for a lifetime of scholarly achievement in communication science.

In 2018 Peter was named Fellow of the International Communication Association (ICA). Fellow status is a recognition of distinguished scholarly contributions to the broad field of communication science.

In 2019 he received the Flemming Hansen Award for excellence in advertising research. With the award the European Advertising Academy (EAA) honours a scholar who has made long term scholarly contributions and has a significant impact in the field of advertising research.

In 2019 Peter was also awarded a “Coq d’Honneur” by the Genootschap voor Reclame (GVR, Society for Marketing Communications) for his contributions to the marketing communication discipline. The jury praised him as a highly respected scientist and for his successes in bridging the gap between science and practice.

In 2019 he was named Honorary Fellow of the Amsterdam School of Communication Research ASCoR.


His studies have received several awards, such as the Worcester Prize for the best article in the International Journal of Public Opinion Research, the Baschwitz Award for the best article of the year, Top Paper Awards of the International Communication Association, Top Paper Awards of the International Conference on Research in Advertising, the Best Reviewer Award of the International Journal of Advertising, the Teaching Award of the Student Association Communication Science, and the Dutch EMMA Awards for the best applied research in the field of Media & Advertising.

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